Swardlick Backs Produce for Better Health

BOSTON Swardlick Marketing Group has created a promotional campaign for the Produce for Better Health Foundation, a nonprofit group whose nationwide educational program teaches children the importance of eating fruits and vegetables.

Dubbed “There’s a rainbow on my plate,” the effort refers to the bright colors of healthy produce. Work breaks next week and involves more than 4,000 supermarkets and 12,000 elementary schools. The goal: encourage kids to eat fruits and vegetables from each of the five color groups: blue/purple, green, white, yellow/orange and red.