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A broadcast push for the Mystic Aquarium & Institute for Exploration promotes its new exhibit, “Swamp Things.”
A 15-second TV spot, created by Cronin & Co., aims to draw visitors to the exhibit, which features alligators, lizards, turtles and other reptiles. Titled “Shadow,” the spot opens with what looks like a silhouette of a giant alligator creeping across the screen while horror-flick music plays in the background. A voiceover says, “Here they come: swamp things … baby alligators.”
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