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DALLAS – GSD&M of Austin, Texas, last week launched a television branding campaign in five states for SBC Communications’ Southwestern Bell Wireless service.
Three 30-second ads put a contemporary spin on well-known fairy tales, encouraging customers unfamiliar with wireless providers to sign up with a company they already trust.
The commercials will air throughout the year in Texas, Oklahoma, Arkansas, Kansas and Missouri. The media flights will vary in each state.
Spending for the campaign was not disclosed.
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