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LOS ANGELES — American Suzuki Motor Corp. has tapped Colby & Partners and Freebairn & Co. to handle media buying in its western and southern regions, respectively, the client said today.
Colby & Partners, Santa Monica, Calif., already has Suzuki’s national advertising account and will continue to develop creative. Quarry Communications in Dallas previously handled the regional work.
The decision came after a review, although Suzuki declined to name other finalists for the assignments.
Budget for both regions combined is estimated at $4-5 million annually, according to the client, which is based in Brea, Calif.
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