LOS ANGELES -- American Suzuki Motor Corp. has tapped Colby & Partners and Freebairn & Co. to handle media buying in its western and southern regions, respectively, the client said today.
Colby & Partners, Santa Monica, Calif., already has Suzuki's national advertising account and will continue to develop creative. Quarry Communications in Dallas previously handled the regional work.
The decision came after a review, although Suzuki declined to name other finalists for the assignments.
Budget for both regions combined is estimated at $4-5 million annually, according to the client, which is based in Brea, Calif. Work includes marketing for Suzuki's motorcycles and all-terrain vehicles.
Freebairn in Atlanta will handle advertising in 14 states ranging, north to south, from North Carolina to Florida and west of Texas. With the win, Colby's regional business will now cover 15 states from Alaska to California to New Mexico and Kansas.