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ATLANTA Kilgannon McReynolds said it was awarded the media buying account of Suzuki motorcycle and all-terrain vehicle dealers in the South following a review involving undisclosed Atlanta agencies.
The incumbent, Freebairn & Co., an independent Atlanta shop, did not defend the $3 million account.
Creative work for the account is handled by Colby & Partners of Santa Monica, Calif., and was not part of the review.
In addition to placing Suzuki dealers’ ads on television, radio and billboards, Kilgannon McReynolds is localizing the work by inserting the name and address of area vendors.
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