SURVIVOR STAR PLUGS JAI ALAI

Celebrity Survivor Richard Hatch has surfaced in a TV push for Newport Grand Jai Alai.

Crafted by Newport, R.I. agency Fleming & Roskelly, one 30-second spot features Hatch chewing on candy worms and winking at the camera while sounds of a conch shell and tribal drums—familiar elements of the NBC Survivor series—play in the background.

“Among other things, I had to eat bugs to earn my shot at winning big,” Hatch begins. “All you have to do is come to my island and visit Newport Grand Jai Alai, where you have the best chances of winning big.”