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If advertising keeps me from paying for Web content, fine. Just don’t throw it in my face.
That seems to be the prevailing attitude of Internet users today, judging from the latest study of online usage released last week by Arbitron and Edison Media Research. The findings suggest placing messages before or during streaming media may be an effective communications option in $6 billion-plus online ad market.
Based on data from “Internet and Multimedia 11: New Media Enters,” a phone survey of 2,000 Americans conducted in July, some 50 million Americans used Internet audio or video within the month leading up to the study.
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