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SAN FRANCISCO–Television has long been touted as the best medium for delivering an impactful message to the consumer. A new study, however, conducted by independent market research firm Harris Interactive, has found that online Superstitial ads can rival the brand recall, viewer acceptance and persuasive capabilities of TV commercials.
The study, which was unveiled today, was commissioned by Superstitials creator Unicast to increase understanding of the differences and similarities between TV spots and Superstitials. “We were not looking to judge a Superstitial ad against a TV commercial,” said Allie Shaw, vp of global marketing at New York-based Unicast.
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