Surreal TV for Lennox

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DALLAS-With a touch of Salvador Dali surrealism, GSD&M is betting that viewers of its new television spots for Lennox International will understand that one’s castle may also be a nightmare without one of the Dallas company’s products.
Swimming penguins and rumbling camels inside an otherwise idyllic house are some of the unusual images the Austin, Texas, shop concocted for the first of two 30-second TV spots designed to give a markedly different look to the Lennox image.



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