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When an agency changes its name, staffers can generally expect a champagne toast or maybe a new key chain.
Fritz Stoner, chief executive officer at the former James Bunting Advertising in Lancaster, Pa., took a novel, arguably sadistic approach to launching the new moniker, Stoner Bunting Advertising.
Stoner told his staff of 30 that he was dissolving the company and giving everyone the ax due to “reasons I can’t go into.”
Ten minutes later, everyone received an envelope, inside of which was a classified ad looking for professionals to staff a “newly formed” agency.
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