Surebridge Goes to Hill, Holliday

Surebridge, an application service provider, last week awarded its $12-15 million advertising account to Hill, Holliday, Connors, Cosmopulos following an informal review of shops.
Surebridge has been around since 1997 but has never had a concerted advertising program or an agency of record, said Chad Caufield, agency vice president.
Stephanie Khurana, president and chief executive of Surebridge, Lexington, Mass., cited Hill, Holliday’s creative prowess and past success in the business-to-business arena as factors that contributed to the agency’s hire.
“Chemistry has a lot to do with it,” Caufield said.