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Christopher Reeve extolled the virtues of public service and mentioned the often-comical vagaries of shooting commer cials as Saatchi & Saatchi looked back at its body of pro-bono work in New York last week.
Introduced with a video montage of his roles as an actor and advocate for spinal-injury research, Reeve lauded Saatchi’s public-service work, 30 years of which sat in lightboxes around him—from 1970’s “Pregnant Man” for the U.K.’s Health Education Council to a 1998 ad for the State of the World Forum with an astronaut holding a malnourished child next to the headline, “Does the world have its priorities straight?”
Reeve also recalled directing and starring in a McCann-Erickson ad for Johnson & Johnson.
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