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NEW YORK Iman will appear in print and outdoor ads for European retailer H&M as part of a spring campaign that breaks this month in April magazines.
The campaign was created by in-house agency the Red Room and shot in New York. The client hopes that Iman, 47, will strike a chord with their older shoppers, women aged 25 to 45, said H&M representative Karen Belva.
“We always want to get models who are real role models,” said Belva.
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