Supermarket Chain Gets Set to Kick Off T3 Radio Campaign | Adweek
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Supermarket Chain Gets Set to Kick Off T3 Radio Campaign

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A chain saw-juggling drill team is one of the highlights of three football-themed radio spots that T3 will introduce for United Supermarkets this month.

The humorous 60-second ads feature people encountering situations where they get more than they expect. In one, a football dad is upstaged by a band mom who has orchestrated a half-time show starring parachuting musicians and death-defying drill teamers.

All three of the radio spots support Lubbock, Texas-based United Supermarkets' "Get more, without paying more" positioning that the Austin, Texas, shop introduced this spring.

T3's commercials will air during high school football broadcasts in markets across West Texas.