SuperBrands 97 Category Ranking: TRAVEL | Adweek SuperBrands 97 Category Ranking: TRAVEL | Adweek
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SuperBrands 97 Category Ranking: TRAVEL

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Hotels
Domestic chains turned their sights toward international expansion, with Radisson and Marriott particularly aggressive. Room rates and occupancy levels were robust for much of the year.
Rank....Brand............................................. Co. Name, Location
.Lead Agency, Location
...Sales (billions):
...Media Expenditures (millions):
1....Holiday Inn...........................................Holiday Inn Worldwide, Atlanta
..Fallon McElligott, Minneapolis
...Sales: $5.8
...Media Expenditures: $34.6
2....Marriott, Courtyard..............................Marriott, Washington
..McCann Erickson, New York
...Sales: $5.3
...Media Expenditures: $46.7
3....Best Western........................................Best Western International, Phoenix
..Lord.Dentsu & Partners, Los Angeles
...Sales: $4.9
...Media Expenditures: $9.7
4....ITT Sheraton........................................ITT Sheraton, Boston
..Ogilvy & Mather, New York
...Sales: $4.1
...Media Expenditures: $28.7
5....Ramada, Howard Johnson, Days.Inn.....HFS, Parsippany, NJ
..Various
...Sales: $4.0
...Media Expenditures: $32.1
6....Radisson...............................................Carlson, Minneapolis
..Sawtooth*, Woodbridge, NJ
...Sales: $2.9
...Media Expenditures: $6.3
7....Hyatt....................................................Hyatt.Hotels, Chicago
..Cramer-Krasselt, Chicago
...Sales: $2.7
...Media Expenditures: $14.7
8... Comfort Inn, Clarion............................Choice Hotels International, Silver Springs, MD
..Gray.Kirk/VanSant, Baltimore
...Sales: $2.2
...Media Expenditures: $24.4
9....Westin..................................................Westin Hotel Co., Seattle
..DDB Needham, Chicago
...Sales: $2.2
...Media Expenditures: $7.4
10....Inter-Continental.................................Inter-Continental.Hotels, New York
..Campbell, Baltimore
...Sales: $1.8
...Media Expenditures: $4.9
Car Rentals
HFS, the hotel franchisor, was close to buying Avis at press time. Enterprise's success in local renting prompted Hertz to focus on the market. Budget revamped its logo and ads.
1....Hertz............Hertz, Park Ridge, NJ
..Wells Rich Greene BDDP, New York
...Sales: $5.2
...Media Expenditures: $47.0
2....Avis..............Avis*, Garden City, NY
..Bates Worldwide, New York
...Sales: $3.3
...Media Expenditures: $16.8
3....Budget.........Budget Rent A Car, Lisle, IL
..DDB Needham, Dallas
...Sales: $2.4
...Media Expenditures: $18.1
4....Enterprise....Enterprise Rent-A-Car, St. Louis
..Avrett Free & Ginsberg, New York
...Sales: $2.4
...Media Expenditures: $22.4
5....Alamo..........Alamo Rent-A-Car, Fort Lauderdale
..Hal.Riney, San Francisco
...Sales: $1.5
...Media Expenditures: $21.0
Airlines
The airline industry enjoyed unmatched revenue growth and profits in 1995. Controlling distribution is key, with many airlines investing in Internet booking and ticket-dispensing kiosks.
1... American............AMR, Fort Worth
..Temerlin McClain, Dallas
...Sales: $15.5
...Media Expenditures: $69.6
2....United................UAL, Elk Grove.Village
..Leo Burnett*, Chicago
...Sales: $14.9
...Media Expenditures: $69.9
3....Delta..................Delta Air Lines, Atlanta
..BBDO, New York, Atlanta
...Sales: $12.1
...Media Expenditures: $63.9
4....Northwest...........NWA, St. Paul, MN
..Various
...Sales: $ 9.0
...Media.Expenditues: $40.7
5... USAir................ USAir Group, Arlington, VA
..McCann-Erickson, New York
...Sales: $7.4
...Media Expenditures: $38.9
6... Continental........ Continental.Airline.Holdings, Houston
..Richards, Dallas
...Sales: $ 5.8
...Media Expenditures: $27.3
7....TWA..................Trans World Airlines, St. Louis
..DMB&B, St. Louis
...Sales: $ 3.3
...Media Expenditures: $33.2
8....Southwest...........Southwest Airlines, Dallas
..Cramer-Krasselt; GSD&M, Chicago; Austin, TX
...Sales: $ 2.8
...Media Expenditures: $77.4
9... America.West.... America West Airlines, Phoenix
..Team One, El.Segundo, CA
...Sales: $ 1.6
...Media Expenditures: $14.3
10....Alaska..............Alaska Airlines, Seattle
..Goodby, Silverstein, San Francisco
...Sales: $ 1.4
...Media Expenditures: $ 7.3
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
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