SuperBrands 97 Category Ranking: TRAVEL

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Hotels
Domestic chains turned their sights toward international expansion, with Radisson and Marriott particularly aggressive. Room rates and occupancy levels were robust for much of the year.
Rank….Brand……………………………………… Co. Name, Location
.Lead Agency, Location
…Sales (billions):
…Media Expenditures (millions):
1….Holiday Inn…………………………………….Holiday Inn Worldwide, Atlanta
..Fallon McElligott, Minneapolis
…Sales: $5.8
…Media Expenditures: $34.6
2….Marriott, Courtyard…………………………Marriott, Washington
..McCann Erickson, New York
…Sales: $5.3
…Media Expenditures: $46.7
3….Best Western………………………………….Best Western International, Phoenix
..Lord.Dentsu & Partners, Los Angeles
…Sales: $4.9
…Media Expenditures: $9.7
4….ITT Sheraton………………………………….ITT Sheraton, Boston
..Ogilvy & Mather, New York
…Sales: $4.1
…Media Expenditures: $28.7
5….Ramada, Howard Johnson, Days.Inn…..HFS,





















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