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Sales rose consistently throughout the industry, thanks in part to agressive expansion. Industry leader Wal-Mart saw sales increase by more than $11 billion for its core chain, superstore and Sam’s Warehouse Club. Home Depot revenues jumped $3 billion after it added 83 stores to the chain.
Rank….Brand……………… Co. Name, Location
..Lead.Agency, Location
…Sales: (millions)
…Media Expenditures: (millions)
1….Wal-Mart……………….Wal-Mart, Bentonville, AK
..Bernstein-Rein, Kansas City, MO
…Sales: $93.6
…Media Expenditures: $143.0
2….Sears……………………..Sears Merchandise Group, Hoffman Estates, IL
..Ogilvy & Mather; Young & Rubicam, Chicago; New York
…Sales: $34.9
…Media Expenditures: $518.5
3….Kmart…………………….Kmart,
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