SuperBrands 97 Category Ranking: RETAIL | Adweek
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SuperBrands 97 Category Ranking: RETAIL

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Sales rose consistently throughout the industry, thanks in part to agressive expansion. Industry leader Wal-Mart saw sales increase by more than $11 billion for its core chain, superstore and Sam's Warehouse Club. Home Depot revenues jumped $3 billion after it added 83 stores to the chain.
Rank....Brand.................. Co. Name, Location
..Lead.Agency, Location
...Sales: (millions)
...Media Expenditures: (millions)
1....Wal-Mart...................Wal-Mart, Bentonville, AK
..Bernstein-Rein, Kansas City, MO
...Sales: $93.6
...Media Expenditures: $143.0
2....Sears..........................Sears Merchandise Group, Hoffman Estates, IL
..Ogilvy & Mather; Young & Rubicam, Chicago; New York
...Sales: $34.9
...Media Expenditures: $518.5
3....Kmart.........................Kmart, Troy, AK
..Ross Roy, Bloomfield.Hills, MI
...Sales: $34.4
...Media Expenditures: $167.4
4....Kroger.......................Kroger, Cincinnati
..Campbell Mithun Esty, Chicago
...Sales: $24.0
...Media Expenditures: $ 50.3
5....Mervyn's, Target........Dayton Hudson, Minneapolis
..Various
...Sales: $23.5
...Media Expenditures: $259.2
6....J.C. Penney................J.C. Penney, Plano, TX
..Temerlin McClain, Irving, TX
...Sales: $21.4
...Media Expenditures: $273.4
7... American Stores.*.... American Stores, Salt Lake City
..Various
...Sales: $18.3
...Media Expenditures: $ 78.3
8....Price/Costco..............Price/Costco, Issaquah, WA
..In-house
...Sales: $17.9
...Media Expenditures: $ 56.4
9....Safeway.....................Kohlberg Kravis Roberts, New York
..McCann-Erickson, San Francisco
...Sales: $16.4
...Media Expenditures: $ 20.7
10...Home Depot.............Home Depot, Atlanta
..The Richards Group, Dallas
...Sales: $15.5
...Media Expenditures: $ 96.6
11...Albertsons................Albertsons, Boise, ID
..Kresser/Craig, Santa Monica, CA
...Sales: $12.6
...Media Expenditures: NA
12...Winn-Dixie...............Winn-Dixie Stores, Jacksonville, FL
..William Cook, Jacksonville, FL
...Sales: $11.8
...Media Expenditures: $ 39.9
13...Melville ***.............Melville Corp., Rye, NY
..Various
...Sales: $11.5
...Media Expenditures: $ 56.1
14...May Stores.**..........May Dept. Stores, St. Louis
..In-house
...Sales: $10.5
...Media Expenditures: $339.4
15...Walgreen..................Walgreen, Deerfield, IL
..McConnaughy Stein Schmidt Brown, Chicago
...Sales: $10.4
...Media Expenditures: $ 56.5
16....A&P........................Tengelmann, Muellheim/Ruhr, Germany
..Tom Attea, New York
...Sales: $10.1
...Media Expenditures: $ ..8.4
17...Toys "R" Us.............Toys "R" Us, Paramus, NJ
..J. Walter Thompson, New York
...Sales: $ 9.4
...Media Expenditures: $ 57.3
18...Federated ****.........Federated Dept Stores, Cincinnati
..Various
...Sales: $ 8.4
...Media Expenditures: $171.6
19...Woolworth.*****....Woolworth Corp., New York
..Various
...Sales: $ 8.2
...Media Expenditures: $ 34.0
20....Food Lion...............Food Lion, Salisbury, NC
..Ogilvy & Mather, Atlanta
..Sales: $ 8.2
...Media Expenditures: $ 15.9
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