SuperBrands 97 Category Ranking: HOME FURNISHINGS | Adweek
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SuperBrands 97 Category Ranking: HOME FURNISHINGS

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Sales stabilized for a second straight year amid a wave of aggressive expansion by industry leaders. Wal-Mart vaulted into the top 5 with robust sales of low-end furniture, cabinets and end tables.
Rank....Brand........... Co. Name, Location
.Lead Agency, Location
...Sales (millions):
...Media Expenditures (millions):
1....Levitz..................Levitz Furniture, Boca Raton, FL
.In-House
...Sales: $1,008
...Media Expenditures: $26.1
2....Heilig-Meyers.....Heilig-Meyers Furniture, Richmond, VA
..Barbara Martin & Associates, Richmond, VA
...Sales: $842
...Media Expenditures: $ 6.8
3....Federated............Federated Departments Stores, Cincinatti, OH
..Various
...Sales: $788
...Media Expenditures: NA
4....Sears...................Sears Roebuck, Hoffman Estates, IL
..Ogilvy & Mather, Chicago
...Sales: $750
...Media Expenditures: $47.0
5....Wal-Mart...........Wal-Mart Stores, Bentonville, AK
..Bernstein-Rein, Kansas City, MO
...Sales: $739
...Media Expenditures: $ 4.1
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