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Movie Studios
Disney/Buena Vista had a quartet of heavy hitters with its kid pics Pocahontas and Toy Story and grownup movies Crimson Tide and Father of the Bride Part II. Disney spent the most dollars in every media category except cable TV, which Sony owned. Warner Bros. rolled out the red carpet for Batman Forever and Bridges of Madison County.
Rank….Brand…………………….. Co. Name, Location
.Lead Agency, Location
…Sales (billions):
…Media Expenditures (millions):
1….Walt Disney…………………..Walt Disney, Burbank, CA
..Western International Media, Los Angeles
…Sales: $6.0
…Media Expenditures: $500.28
2….Warner
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