SuperBrands 97 Category Ranking: ENTERTAINMENT | Adweek SuperBrands 97 Category Ranking: ENTERTAINMENT | Adweek
Advertisement

SuperBrands 97 Category Ranking: ENTERTAINMENT

Advertisement

Movie Studios
Disney/Buena Vista had a quartet of heavy hitters with its kid pics Pocahontas and Toy Story and grownup movies Crimson Tide and Father of the Bride Part II. Disney spent the most dollars in every media category except cable TV, which Sony owned. Warner Bros. rolled out the red carpet for Batman Forever and Bridges of Madison County.
Rank....Brand.......................... Co. Name, Location
.Lead Agency, Location
...Sales (billions):
...Media Expenditures (millions):
1....Walt Disney.......................Walt Disney, Burbank, CA
..Western International Media, Los Angeles
...Sales: $6.0
...Media Expenditures: $500.28
2....Warner Bros.......................Time Warner, New York
..Various
...Sales: $5.0
...Media Expenditures: $263.88
3....Universal............................Seagram, Montreal
..DDB Needham, Montreal
...Sales: $3.5
...Media Expenditures: $191.09
4....Paramount..........................Viacom, New York
..Ogilvy & Mather, Los Angeles
...Sales: $2.7
...Media Expenditures: $210.69
5....Sony (Columbia/TriStar)....Sony Pictures Entertainment, Culver City, CA
..McCann.Erickson, Los Angeles
...Sales: $2.6
...Media Expenditures: $263.46
6....Twentieth Century Fox......Twentieth Century Fox, Beverly.Hills, CA
..J. Walter Thompson, Los Angeles
...Sales: $2.4
...Media Expenditures: $134.30
7....Turner...............................Turner Broadcasting, Atlanta
..In-House
...Sales: $1.2
...Media Expenditures: $106.21
8....MGM/UA.........................Metro-Goldwyn-Mayer, Santa Monica, CA
..Saatchi & Saatchi, Los Angeles
...Sales: NA
...Media Expenditures: $128.58
Network TV
Fox, buoyed by strong ratings and sports programming, upped media spending 69% over 1994. ABC continued its strength in local markets, despite NBC's primetime punch. CBS considers last year a bad dream.
1....ABC.......Walt Disney, Burbank, CA
..Grey Entertainment, NewYork
...Sales: $5.73
...Media Expenditures: $33.0
2....CBS........Westinghouse, Pittsburgh
..Bates USA, New York
...Sales: $4.00
...Media Expenditures: $41.6
3....NBC.......General Electric, New York
..Highway.One, Los Angeles
...Sales: $3.92
...Media Expenditures: $47.7
4....Turner....Turner Broadcasting, Atlanta
..In-House
...Sales: $3.40
...Media Expenditures: $2.6
5....Fox*.......News Corp., Sydney, Australia
..In-House
...Sales: $2.53
...Media Expenditures: $72.6
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
SCROLL SuperBrands 97