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Computer Hardware
Is this the beginning of seven lean years for personal computer makers? Margins are squeezed, and Sony, Toshiba and other instant brand names have joined the fray. Other makers are spending big money to create identity. A big winner in this area: Acer, which debuts at No. 8.
Rank….Brand…………… Co. Name, Location
.Lead Agency, Location
…Sales (billions):
…Media Expenditures (millions):
1….IBM……………………IBM, Armonk, NY
..Ogilvy & Mather, New York
…Sales: $71.9
…Media Expenditures: $289.8
2….Hewlett-Packard…..Hewlett-Packard, Palo.Alto, CA
..Saatchi & Saatchi, San Francisco
…Sales: $31.5
…Media Expenditures: $66.6
3….Intel……………………Intekm
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