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General Automotive
Ford Motor grew sales by a modest 1.3%, as Chevy gained a bit with a 3.1% boost on strong sales of Lumina. Struggling Oldsmobile was knocked from 10th to 12th behind truck brands GMC and Jeep.
Rank….Brand…. Co. Name, Location
.Lead Agency, Location
…Sales (units):
…Media Expenditures (millions):
1….Ford………….Ford Motor, Dearborn, MI
..J. Walter Thompson, Detroit
…Sales: 3,213,799
…Media Expenditures: $473
2….Chevrolet…..General Motors, Warren, MI
..Lintas: Campbell-Ewald, Warren, MI
…Sales: 2,246,395
…Media Expenditures: $477
3….Dodge……….Chrysler Corp., Highland.Park, MI
..BBDO, Southfield, MI
…Sales: 1,126,314
…Media Expenditures: $415
4….Toyota………Toyota Motor Sales USA, Torrance, CA
..Saatchi
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