SuperBrands 97 Category Ranking: APPLIANCES | Adweek SuperBrands 97 Category Ranking: APPLIANCES | Adweek
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SuperBrands 97 Category Ranking: APPLIANCES

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For the second straight year, a robust housing market, coupled by warm summers, drove sales to near-record numbers. Category leaders included refrigerators, clothes washers and dryers, and microwave ovens.
Rank....Brand.......... Co. Name, Location
.Lead Agency, Location
...Sales (billions):
...Media Expenditures (millions):
1....Whirlpool...........Whirlpool, Benton.Harbor, MI
..Campbell-Ewald, Warren, MI
...Sales: $8.35
...Media Expenditures: $29.6
2....GE Appliance.....General.Electric, Fairfield, CT
..BBDO Worldwide, New York
...Sales: $5.93
...Media Expenditures: $20.3
3....Frigidaire............A.B..Electrolux, Stockholm, Sweden
..Campbell Mithun Esty, Minneapolis
...Sales: $4.60
...Media Expenditures: $18.4
4....Maytag...............Maytag, Newton, IA
..Leo Burnett, Chicago
...Sales: $3.04
...Media Expenditures: $25.1
5....Amana................Raytheon, Lexington, MA
..Grey Advertising, New York
...Sales: $1.50
...Media Expenditures: $ 2.6
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
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