SuperBrands 97 Category Rankding: CONSUMER ELECTRONICS | Adweek SuperBrands 97 Category Rankding: CONSUMER ELECTRONICS | Adweek
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SuperBrands 97 Category Rankding: CONSUMER ELECTRONICS

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Strong sales of Digital Satellite TV systems and big screen TVs buoyed the category. Sales grew for the seventh consecutive year with a total near $62 billion, up from $56 billion, per the Consumer Electronics Manufacturers Association.
Rank....Brand.... Co. Name, Location
.Lead Agency, Location
...Sales (billions):
...Media Expenditures (millions):
1....Sony.............Sony, Japan
..Lowe & Patners/SMS, New York
...Sales: $8.5
...Media Expenditures: $29.3
2....Panasonic.....Matsushita Electrical Industria, Osaka, Japan
..Grey Advertising, N.Y., New York
...Sales: $7.3
...Media Expenditures: $14.6
3....Hitachi.........Hitachi.Ltd., Tokyo
..Lord.Dentsu & Partners, New York
...Sales: $4.4
...Media Expenditures: $ 1.6
4....Magnavox....Philips Electronics N.V., Eindhoven, Netherlands
..Backer Spielvogel Bates, New York
...Sales: .NA
...Media Expenditures: .$26.2
5....RCA............Thomson Consumer Electronics, Indianapolis, IN
..Ammirati & Puris, New York
...Sales: $3.7
...Media Expenditures: $19.6
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
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