SuperBrands '96 Category Ranking: TRAVEL | Adweek SuperBrands '96 Category Ranking: TRAVEL | Adweek
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SuperBrands '96 Category Ranking: TRAVEL

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Hotels
Holiday Inn has waged an aggressive franchisee sign-up program, leading to
significant revenue growth in 1994. The industry also enjoyed occupancy and
rate increases.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 Holiday Inn Holiday Inn Worldwide, Atlanta
Young & Rubicam - New York
Sales: $5.0
Media Exp.: $27.8
2 Marriott Marriott, Washington, DC
McCann Erickson - New York
Sales: $4.8
Media Exp. $23.9
3 ITT Sheraton ITT Sheraton, Boston
Wells Rich Greene BDDP - New York
Sales: $3.9
Media Exp.: $27.1
4 Ramada, Howard Johnson, Days Inn Hospitality Franchise Systems,
Parsippany, NJ
Various
Sales: $3.5
Media Exp.: $22.3
5 Best Western Best Western International, Phoenix
Lord Dentsu & Partners - Los Angeles
Sales: $3.0
Media Exp.: $9.7
6 Hilton Hilton Hotels, Beverly Hills, CA
Dailey & Associates - Los Angeles
Sales: $2.7
Media Exp.: $24.4
7 Hyatt Hyatt Hotels, Chicago
BBDO - New York
Sales: $2.6
Media Exp.: $14.7
8 Comfort Inn, Clarion Choice Hotels International, Silver
Spring, MD
Gray Kirk/VanSant - Baltimore, MD
Sales: $2.4
Media Exp.: $24.5
9 Radisson Carlson, Minneapolis
C&M - Woodbridge, NJ
Sales: $2.3
Media Exp.: $6.3
10 Inter-Continental Inter-Continental Hotels, New York
The Campbell Group - Baltimore, MD
Sales: $2.0
Media Exp.: $4.7
Sources: Business Travel News (Sales Figures); Competitive Media Reporting
(Media
Spending)
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Copyright ASM Communications Inc., 1995 ALL RIGHTS RESERVED