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Automotive Aftercare
The harsh winter in the first quarter last year helped the category, but innovation
came mostly from the Pep Boys” new stores and program to provide parts to the
professional market.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 The Pep Boys Pep Boys-Manny, Moe & Jack, Philadelphia
Ayer – New York
Sales: $1.406
Media Exp.: $22.6
2 Midas Midas International, Chicago
Wells Rich Greene BDDP – New York
Sales: $1.100
Media Exp.: $48.1
3 Jiffy Lube Jiffy Lube International, Houston, TX
EJL Advertising – Houston
Sales: $0.607
Media Exp.:
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