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Analgesics
P&G’s Aleve, an over-the-counter version of the prescription arthritis drug
Naprosyn, soared to the No. 5 spot. It is the first new analgesic to enter the OTC
market since ibuprofen in 1984.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Exp. (millions)
1 Tylenol Johnson & Johnson, New Brunswick, NJ
Saatchi & Saatchi – New York
Sales: $817.9
Media Exp.: $173.8
2 Private label –
–
Sales: $575.4
Media Exp.: –
3 Advil American Home Products, Madison, NJ
Young & Rubicam – New York
Sales: $344.4
Media Exp.: $91.8
4 Excedrin Bristol-Myers Squibb, New York
Bozell – New York
Sales: $172.5
Media Exp.:
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