SuperBrands "96 Category Ranking: OVER THE COUNTER DRUGS | Adweek SuperBrands "96 Category Ranking: OVER THE COUNTER DRUGS | Adweek
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SuperBrands "96 Category Ranking: OVER THE COUNTER DRUGS

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Analgesics
P&G's Aleve, an over-the-counter version of the prescription arthritis drug
Naprosyn, soared to the No. 5 spot. It is the first new analgesic to enter the OTC
market since ibuprofen in 1984.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Exp. (millions)
1 Tylenol Johnson & Johnson, New Brunswick, NJ
Saatchi & Saatchi - New York
Sales: $817.9
Media Exp.: $173.8
2 Private label -
-
Sales: $575.4
Media Exp.: -
3 Advil American Home Products, Madison, NJ
Young & Rubicam - New York
Sales: $344.4
Media Exp.: $91.8
4 Excedrin Bristol-Myers Squibb, New York
Bozell - New York
Sales: $172.5
Media Exp.: $40.9
5 Aleve Procter & Gamble, Cincinnati
D'Arcy Masius Benton & Bowles - New York
Sales: $144.4
Media Exp.: $36.8
Sources: Information Resources Inc.(sales); Competitive Media Reporting
(expenditures)
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Copyright ASM Communications Inc., 1995 ALL RIGHTS RESERVED