SuperBrands 96 Category Ranking: HOUSEHOLD PRODUCTS | Adweek
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SuperBrands 96 Category Ranking: HOUSEHOLD PRODUCTS

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Facial Tissues
A planned merger between Scott and Kimberly-Clark could shake up the paper
category. Meanwhile, Scotties has undergone a name change to Scott facial
tissue.
Brand
Lead Agency, Location Co. Name, Location
Sales (millions)
Media Expenditures (millions)
1 Kleenex Kimberly-Clark, Neenah, WI
Foote Cone & Belding, Chicago, IL
Sales: $498.4
Media Exp.: $13.0
2 Puffs Procter & Gamble, Cincinnati, OH
N.W. Ayer, New York, NY
Sales: $348.3
Media Exp.: $26.3
3 Private Label
- -
Sales: $126.8
Media Exp.: -
4 Scott Scott Paper, Boca Raton, FL
J. Walter Thompson, New York, NY
Sales: $80.2
Media Exp.: $4.1
5 Softique Kimberly-Clark, Neenah, WI
Foote, Cone & Belding, Chicago, IL
Sales: $62.4
Media Exp.: N/A
Sources: Information Resources Inc. (sales); Competitive Media Reporting
(expenditures)
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