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Household Cleaners
Super-concentrated “ultra” versions of Mr. Clean have failed to spur sales gains for
P&G’s cleaner. Lysol, which was purchased by Reckitt & Colman last year, continues
to grow.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Expenditures (millions)
1 Lysol Reckitt & Colman, Montvale, NJ
Ammirati & Puris/Lintas, New York
Sales: $87.1
Media Exp: $38.3
2 Pine-Sol Clorox, Oakland, CA
Foote, Cone & Belding, San Francisco
Sales: $86.2
Media Exp: $6.0
3 Mr. Clean Procter & Gamble, Cincinnati
Tatham EURO RSCG, Chicago
Sales: $69.1
Media Exp: $10.1
4 Spic and Span Procter & Gamble, Cincinnati
Saatchi & Saatchi, New York
Sales: $39.3
Media Exp: $5.4
5 Clorox Cleanup Clorox, Oakland, CA
Foote, Cone & Belding, San Francisco
Sales: $33.0
Media Exp: $4.6
Sources: Information Resources Inc.
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