SuperBrands 96 Category Ranking: HEALTH & BEAUTY AIDS | Adweek
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SuperBrands 96 Category Ranking: HEALTH & BEAUTY AIDS

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A new "Waterfall Clean" scent helped Irish Spring's sales surpass those of P&G's
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Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Expenditures (millions)
1 Dove Lever Brothers, New York
Ogilvy & Mather, New York
Sales: $253.0
Media Exp: $25.0
2 Dial Dial, Phoenix
DDB Needham, Chicago
Sales: $183.4
Media Exp: $9.7
3 Zest Procter & Gamble, Cincinnati
Jordan, McGrath, Case & Taylor
Sales: $124.8
Media Exp: $17.0
4 Lever 2000 Lever Brothers, New York
J. Walter Thompson, New York
Sales: $121.1
Media Exp: $19.9
5 Irish Spring Colgate-Palmolive, New York
Young & Rubicam, New York
Sales: $107.6
Media Exp: $4.5
Sources: Information Resources Inc. (sales); Competitive Media Reporting
(expenditures)
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