Advertisement

SuperBrands '96 Category Ranking: Cosmetics/Frangrances

Advertisement

Men's Frangrances
Coty, the leader in women's fragrances, maintains a strong position in men's
fregrance as well, with three of the top five brands in the category.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Expenditures (millions)
1 Stetson Coty, New York
In-house
Sales:$53.6
Media Exp.: $15.9
2 Old Spice Procter & Gamble, Cincinatti
Tatham EURO RSCG - Chicago
Sales: $53.6
Media Exp.: $7.3
3 Brut Chesebrough-Pond's, Greenwich, Conn
Ammirati & Puris/Lintas - New York
Sales: $32.6
Media Exp.: $12.0
4 Jovan Coty, New York
Margeotes, Fertitta & Weiss - New York
Sales: $27.7
Media Exp.: $9.5
5 Preferred Stock Coty, New York
Jerry & Ketchum - New York
Sales: $26.7
Media Exp.: $7.6
Sources: Information Resources Inc. (Sales); Corporate Media Reporting
(expenditures)
LH:wm
347-1682.4
Copyright ASM Communications Inc., 1995 ALL RIGHTS RESERVED