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Bottled Water
Poor tap water and smaller-sized convenience packs drove bottled water to
continued gains. Great Brands” finely honed marketing machine enabled Evian to
jump from fourth to third.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Expenditures (millions)
1 Arrowhead Perrier Group of America,
Greenwich, CT
Waring & LaRosa, New York
Sales: $235.4
Media Exp: $3.3
2 Poland Spring Perrier Group of America,
Greenwich, CT
Lord, Dentsu & Partners, New York
Sales: $167.0
Media Exp: $2.5
3 Evian Great Brands of Europe, Greenwich,
CT
TBWA Advertising, New York
Sales: $154.5
Media Exp: $11.2
4 Sparkletts McKesson Water Products, Pasadena,
CA
Team One, El Segundo, CA
Sales: $152.0
Media Exp: $3.2
5 Hinckley & Schmitt Hinckley & Schmitt, Denver
Sterling-Rice, Boulder, CO
Sales: $108.0
Media Exp: $.181
Sources: Beverage Marketing Corp.,
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