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Beer
Budweiser remained America’s biggest beer brand, but the big news in 1994 was
Bud Light. While Budweiser’s erosion continued, Bud Light displaced Miller
Lite as the No. 2 beer in a tough market that saw most premium brands decline.
A-B’s sub-premium Busch also continued its gains, while at the super premium
end, micros and imports soared.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions of barrels)
Media Expenditures (millions)
1 Budweiser Anheuser-Busch, St. Louis
DDB Needham – Chicago
Sales: 39.1
Media Exp.: $105.7
2 Bud Light Anheuser-Busch, St Louis
DDB Needham – Chicago
Sales: 16.3
Media Exp.:
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