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Powerhouse names Sara Lee, Levi Strauss and VF Corp again head the list. These
makers of basic jeans, sweats and underwear avoid the sales swings of other apparel
companies as their product lines sidestep fashion’s whims. Global expansion also
bolsters strong growth. New on the list is Warnaco at No. 9. This lingerie
conglomerate knocked Nike’s apparel division off the list.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Expenditures (millions)
1 Hanes, Champion, L”eggs Sara Lee, Chicago
Various
Sales: $6.4
Media Exp.: $69.0
2 Levi’s, Dockers Levi Strauss, San Francisco
Foote, Cone & Belding, San Francisco
Sales: $6.0
Media Exp.
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