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NEW YORK With some 100 million people expected to watch Super Bowl XLII Feb. 3 on Fox, it is small wonder that marketers are not flinching at the $2.7 million asking price for a 30-second spot.
However, one large and influential consumer group feels that most ads that will run during the Super Bowl do not speak directly to them: the moms of America.
According to a new survey, 80 percent of moms plan to watch the big game and 60 percent say they will watch just to see the commercials.
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