Super Bowl Contest Picks Its Maine Man

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NEW YORK The National Football League has unveiled plans for its Super Bowl spot, with the winning commercial having been conceived by a man who may become a star on Feb. 4.

Gino Bora is the winner of the NFL’s “Pitch Your Idea for the Best Super Bowl Commercial Ever. Seriously” contest. The NFL said it selected Bora’s idea from among 1,700 entries, which were eventually cut down to 12, from people who submitted their concepts to an NFL Web site.

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