Sunday's Super Bowl Isn't Only Winter Game On TV

The Super Bowl may be the country’s biggest sporting event but it has yet to produce a day off from school, like ESPN’s Winter X Games that conclude tomorrow in Aspen, Colo.

The ninth annual competition, the equivalent of the Olympics for onetime fringe sports like snowboarding and snocross, led to so much absenteeism in the last three years at the Roaring Forks School District outside Aspen that today schools there are closed.

Advertisers after a young male audience have taken notice, buying the full complement of sponsorships for the games, according to Ed Erhardt, president of ESPN/ABC sports customer marketing and sales.