Sunday Sampler: Advertisers On The Big Game

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Client ….. Agency ….. No. of Spots …..Theme or Strategy

Federal Express ….. BBDO, New York ….. 1 ….. “The way the world works”
General Motors/Pontiac ….. DMB&B, Troy, Mich. ….. 2 ….. Wile E. Coyote: “Wider is better”
Holiday Inn ……… Fallon McElligott, Minneapolis ….. 1 ….. “Jury” showcases hotel renovations
Hormel ….. BBDO, Minneapolis ….. 2 ….. Introducing “all-new” chili recipe
Intel Corp. ….. Dahlin Smith White, San Francisco ….. 3 ….. Viewers asked to solve mystery online
M&M/Mars …..







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