Sunday Sampler: Advertisers On The Big Game | Adweek Sunday Sampler: Advertisers On The Big Game | Adweek
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Sunday Sampler: Advertisers On The Big Game

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Client ..... Agency ..... No. of Spots .....Theme or Strategy

Federal Express ..... BBDO, New York ..... 1 ..... "The way the world works"
General Motors/Pontiac ..... DMB&B, Troy, Mich. ..... 2 ..... Wile E. Coyote: "Wider is better"
Holiday Inn ......... Fallon McElligott, Minneapolis ..... 1 ..... "Jury" showcases hotel renovations
Hormel ..... BBDO, Minneapolis ..... 2 ..... Introducing "all-new" chili recipe
Intel Corp. ..... Dahlin Smith White, San Francisco ..... 3 ..... Viewers asked to solve mystery online
M&M/Mars ..... BBDO, New York ..... 4 ..... "Official candy of the new millennium"
Michelin Tire Corp. ..... DDB Needham, New York ..... 1 ..... Introducing undisclosed product
Pizza Hut ..... BBDO, New York ..... 1 ..... Elvis with"Good friends, great pizza"
Visa ..... BBDO, New York ..... 1 ..... "It's everywhere you want to be"
Volvo Truck N. America ..... Carmichael Lynch, Minneapolis ..... 1 ..... Revealing winner of new truck
Westin Hotels ..... DDB Needham, Chicago ..... 1 ..... "Who is he/she sleeping with?"

Source: Adweek and agency reports