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The Tombras Group breaks the first television campaign for SunCom this week, continuing the telecom’s launch in four Southeast states.
The Knoxville, Tenn., shop acquired the account last year, but has been operating “below radar . . . [until] we had something to show for it,” said agency president Charlie Tombras.
The Tombras Group is responsible for creative and media duties while sister company Atkins Public Strategies provides public relations support.
Neither Tombas nor the Jackson, Miss., client’s vice president of marketing, Alan Crancer, would divulge billings.
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