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Homespun characters, such as a fast-talking auctioneer from Louisiana and a ninetysomething baby nurse from Texas, star in Gotham’s new campaign for AT&T affiliate SunCom.
The auctioneer has a son who talks just as fast, and the nurse is a rural counterpart to Mother Hale, the late founder of Hale House in New York. Other characters include a retired couple hauling a RV and a young urbanite obsessed with technology. In each, a voiceover and screen copy explain how SunCom meets their wireless needs.
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