Sun Evolves Its Global Campaign

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Sun Micro systems is moving ahead with its global advertising campaign, paving the way with print ads ahead of a TV launch scheduled for May.

The $100 million campaign, created by Tonic 360 @ JWT, is beginning with print spreads that are running in daily newspapers and business and technology magazines such as Fortune, The Economist and The Industry Standard. The first buy was a six-page spread in February in The Wall Street Journal.

Five or six TV commercials are now in the works, according to Vikki Garrod, new-business manager at the San Francisco agency.



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