CHICAGO Sun Country Airlines has awarded its ad business to newly formed collaborative Brew.
Petters Group and Whitebox Advisors acquired the carrier last October. "Petters and Whitebox have been incredibly supportive partners through this process and together we've reinvigorated our commitment to marketing Sun Country," said Wendy Williams Blackshaw, marketing director at the St. Paul, Minn.-based client. "Brew was a good fit because we're looking for bold ideas."
Former Fallon staffers Bruce Bildsten (a creative director) and Michelle Fitzgerald (who had helmed connection planning) formed Brew last fall.
At their previous agency, Bildsten was heavily involved in the launch of United Airlines' sub-brand, Ted, which utilized several viral and guerilla marketing techniques.
The client's previous agency was Hunt Adkins, a Minneapolis-based independent. Though there was no full-blown review, the client did talk to several agencies in the Twin Cities market before awarding the business.
Sun Country flies to markets such as New York, Washington, D.C., Los Angeles, Las Vegas and seasonal trips to Mexico and the Caribbean. The company's tagline is, "Go places."
Billings were not disclosed. The company spent less than $1 million on advertising last year, according to Nielsen Monitor-Plus.