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Both DDB Needham and The Richards Group in Dallas have emerged as contenders for the $10 million advertising account of retirement community developer Del Webb of Phoenix.
DDB and Richards will compete against Publicis & Hal Riney in Chicago; Grey Advertising of Los Angeles; Bozell Worldwide in Costa Mesa, Calif.; Phillips-Ramsey in San Diego; and Doner of Newport Beach, Calif.
The client has previously utilized project shops for each of its individual developments.
In Texas, Del Webb has a residential property in Georgetown, north of Austin.
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