Sum Of Archer's Parts Adds Up

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Archer/Malmo in Memphis, Tenn., recently signed approximately $5 million in additional business from new and current clients.
The assignments–including work from Harrah’s Entertainment, Terminix and Pennzoil–benefit the agency’s direct, co-op, public relations and media units.
Budgets for individual accounts were not disclosed.
The direct marketing unit of Archer/Malmo has expanded its relationship with hometown client Harrah’s Entertainment, which tapped the agency to handle national direct communications for its 15 properties. Reg Mallamo, vice president of marketing operations at Harrah’s, praised A/M’s tactical executions as “flawless.”






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