Sullivan Lands At GSD&M

Luke Sullivan likes to say, “If you want to make God laugh, tell him your plans.”

That maxim may well apply to the Rochester, Minn., native, who this week joins Omnicom’s GSD&M in Austin, Texas, as svp, group creative director.

Sullivan, 48, formerly WestWayne’s chief creative officer, never envisioned himself working so far south when he began his career in 1978 as a copywriter at Bozell & Jacobs in Minneapolis. But after 25 years in the industry, during which he has worked at shops in Virginia, Georgia and New York, he now finds a home in the “fun … democratic” environment of GSD&M.

“I love the soul of the brand,” he said of the shop.