Suite Dreams In South

Tony Hotelier Selects Broadus, Fitzgerald, Sawyer, Leslie, Zimmerman as Semifinalists
ATLANTA–Five Southeast shops have emerged as semifinalists in the competition for the $5 million Ritz-Carlton Hotel Co. advertising account, according to client corporate director of marketing Dan Collins.
That list includes three agencies located in Atlanta–Broadus & Associates, Fitzgerald & Co. and Sawyer Riley Compton–as well as Leslie Advertising Agency of Greenville, S.C.; and The Zimmerman Agency of Tallahassee, Fla.
Ritz-Carlton’s incumbent advertising agency of more than a decade, Tausche Henderson Drake (THD) in Atlanta, opted not to participate in the review.
That shop will continue working on the luxury hotel account through the end of this year at the client’s request.