A West Coast agency has emerged as one of two finalists in NBC Sports' search for a shop to handle its high-profile Olym-pics ad assignment, sources said last week.
Suissa Miller Advertising here was the only agency outside of New York and Minneapolis invited to make a presentation to NBC Sports president Dick Ebersol and other executives in New York last month.
The agency is now in a shootout with Fallon McElligott Berlin in New York, which is co-pitching with sister shop Fallon McElligott in Minneapolis. The agencies are expected back in New York this week for one final pitch.
Two New York shops, which made presentations last month, were eliminated from contention: D'Arcy Masius Benton & Bowles and Lowe & Partners/SMS.
Agency executives and NBC Sports officials declined to comment at press time.
Billings on the creative-only assignment are unknown, but sources said NBC is planning a long-term effort involving both advertising and promotions. The network paid an estimated $3.5 billion to secure the broadcast rights to every Olympiad through 2008, with the exception of 1998, which will be aired on CBS. --with staff reports