Suissa Miller Wins $65 Mil. Mervyn's Stores

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Looking to add local flavor to its lineup, Mervyn’s California has tapped Suissa Miller to handle creative duties for its estimated $65-million broadcast advertising without a review.
Oakland, Calif.-based Mervyn’s, a unit of Target Corp., operates 267 stores in 14 states. “We’re a West Coast-based company and we wanted someone who understood that West Coast atmosphere,” said Frank Castiglione, svp of marketing, about hiring the Santa Monica, Calif., shop. He added that the assignment came not in competition but in admiration: “We had brief contact a number of years ago [with Suissa Miller], and as we started to look for agencies who could really understand our business, their name popped to the top of the list.”
Castiglione said Mervyn’s will continue to work with incumbent Martin/Williams, Minneapolis, on the business.

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