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The future looked bleak for Suissa Miller this summer when Acura moved its $150 million account, half the agency’s total billings. Rebounding from such a devastating loss is a daunting task, and some agencies never fully recover.
Agency principal Bruce Miller felt queasy last week, but not because of more bad news. He was reacting to the Los Angeles agency’s winning streak, having picked up four accounts worth $50-60 million in billings in four days.
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