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Suicide is a subject that’s rarely broached in advertising. And certainly not in a humorous light.
But a new 30-second TV spot from Rubin Postaer and Associates, airing in key California markets including Los Angeles, touts the benefits of gasoline marketer Arco’s new CleanTech additive package by having a “molecule” commit suicide–to protect a car’s engine, of course.
The spot (shown here) features the molecule taking a kamikaze ride through a vehicle’s gas tank, cleaning out deposits and making the engine run better.
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