Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Sugartown Creative has added another Bacardi brand to its client roster, picking up the estimated $20 million Grey Goose account this week, the client confirmed. The agency’s first Grey Goose work is due in the fall.
The New York agency, which also handles Bacardi’s estimated $35 million domestic and global Bombay Sapphire account, beat out New York independent DeVito/Verdi in the final round, sources said. DeVito/Verdi created TV spots for Grey Goose vodka when it was still owned by Sidney Frank Importing.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in