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boston—Sugarbush Ski Resort has begun talks with several New York and Boston-area agencies for its estimated $2 million account.
The Warren, Vt., resort wants a shop to handle a rebranding effort that will include Web and print-based advertising, according to Jill Whysel, director of marketing at the mountain.
“We’re looking for an agency that can think in unconventional terms,” she said.
Sugarbush has already heard pitches from five shops, one of which will advance to the next round.
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